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SAFE Boats company vision, values and mission

Our Vision 

To be the global leader in providing the most reliable and effective boat platform systems and solutions to allow our Defense, Security, and First Responder customers to accomplish their missions

What this means to our: 

  •  Customer – to be the most customer responsive company in the industry as determined by our customer
  •  Team Members – to be the best place to work in the industry as determined by our team members

  •  Shareholders – to be the most profitable company in the industry as measured by EBITDA %

Core Values

  • Integrity

o   We are accountable to our team members, customers, and shareholders for achieving our goals while
     protecting our company’s reputation and assets

o   We are truthful and consistent in our actions and words

o   We take responsibility for our actions

o   We are committed to maintaining high ethical standards in all of our business dealings
  • Customer Focus

o   We achieve Full Customer Satisfaction by meeting or exceeding our customer’s expectations through Safety,      
     Quality, Cost and Delivery.

o   We build long-lasting relationships by earning trust with every customer interaction before, during and after the    

o   We continuously seek to understand customer needs, solicit feedback and act to provide innovative solutions.
  • One team, Working together

o   We treat everyone with dignity and respect

o   The success of the team comes before personal agendas

o   We empower our team members

o   We share success and failure as one team

o   We assume positive intent and seek to understand
  • Continuous Improvement

o   Together, we continuously learn, share and communicate ideas and knowledge to lead the industry in quality and
     innovative solutions

o   We aggressively eliminate inefficiencies to reduce cost and improve financial results

o   We improve the organization by making strategic decisions using facts and reliable data

o   We accept challenges and manage risks
  • Stewardship
o   We are a good neighbor in our community, and contribute to making it a better and safer place to live and work

o   We are good global, national, and local citizens

o   We are responsible stewards of the environment 

The SAFE Mission

To provide the brave men and women in uniform with the most reliable boats that allow them to complete their mission, save lives, and protect freedom around the world

Our Motto

Our company's motto, "God, Country & Fast Boats," symbolizes what is important to our team and to our customers -- patriotism and performance. 

SAFE Advantage
Our boats deliver what
customers need.